ACADEMIC BACKGROUND:
2005: Global Senior Management Program. University of Chicago and IE Business School
1999 Executive MBA, IE Business School. Madrid (Spain).
1990-1996 PhD in Economics and Business Administration from the Complutense University of
1980-1985 Degree in Economics and Business Administration from the Complutense University of Madrid.
PROFESSIONAL INFORMATION:
2023-present: Coordinator for European Affairs, Universidad Autónoma de Chile
2023-present: Member of the “Pacto para la Educacion” AMETIC
2021-present: Advisor of the Board of MBIT & ESSAE
2021- 2023 : Corporate Director of Official Education IMF Smart Education (Capza Capital)
2013 –2021 : International CEO and General Manager of CCC (Center for Culture and Knowledge)
2013- 2021: Executive Dean of Prime Business School and the International School of Management and Marketing (Bogota)
2011-2013: Managing Director of Nebrija Business School (Madrid) Spain.
2007-2010: General Manager of the Training Division of the Planeta de Agostini Group
2001-2007: Deputy Director General of IE Business School
OTHER ACTIVITIES:
Dr. Díaz is also a visiting professor at Universidad Sergio Arboleda (Colombia), OBS (Spain), Universidad Anáhuac (Mexico), TEC de Monterrey (Mexico), ESAN (Peru) and International Evaluator of Universities and Business Schools at the EFMD (Brussels).
He participates weekly in the radio talk show Intereconomía.
BOOKS
“The Challenges of Marketing at the Point of Sale” Deusto Editorial. 2008
“Category Management & Trade Marketing” Financial Times Prentice Hall, Pearson Publishing. 2000.